Wednesday, April 29, 2009
Reinforcing key messages
Raise awareness and increase cut through of messages like sustainability, cost savings, values. These types of message can sometime get lost in the flood of information overload and screensavers help them get seen. You Tube video here about how to reinforce key messages effectively.
Tuesday, April 14, 2009
Screensaver communication and sustainability
Isn't powersave mode better for for the environment?
More organizations are switching computers into power save mode rather than using screensavers. However, screensaver communications have an important part to play in sustainability initiatives. Even when computers are in power save mode, energy is still being consumed. SnapComms recommend using screensavers for a short period of time before putting computers into power save mode. Why?
Even if a screensaver is up for just 5 minutes before power save kicks in, it offers valuable internal communications real estate and messages do get seen.
Screensavers are an excellent way to promote wider sustainability initiatives such as switching off computers at night, switching of lights, recycling etc. A LBNL study that found that in the various buildings surveyed about 20% of the monitors and 60% of the CPUs were left on all night. The cost versus impact equation is excellent in favor of screensavers messages to promote sustainability (as well as other) messages..
When power save causes a computer to turn on and off more than a few times each day it can can shorten the working lives of some components meaning that components and/or computers have to be replaced more frequently. Maximizing longevity of a computer is an important part of it's environmental footprint. Even if your organization replaces a computer before it fails (which of course it typically does) a working computer can be donated or recycled where as a failed computer typically needs to be disposed of.
Then, just think about the paper you will save by putting content into screensavers rather than printing posters, flyers etc...
More organizations are switching computers into power save mode rather than using screensavers. However, screensaver communications have an important part to play in sustainability initiatives. Even when computers are in power save mode, energy is still being consumed. SnapComms recommend using screensavers for a short period of time before putting computers into power save mode. Why?
Even if a screensaver is up for just 5 minutes before power save kicks in, it offers valuable internal communications real estate and messages do get seen.
Screensavers are an excellent way to promote wider sustainability initiatives such as switching off computers at night, switching of lights, recycling etc. A LBNL study that found that in the various buildings surveyed about 20% of the monitors and 60% of the CPUs were left on all night. The cost versus impact equation is excellent in favor of screensavers messages to promote sustainability (as well as other) messages..
When power save causes a computer to turn on and off more than a few times each day it can can shorten the working lives of some components meaning that components and/or computers have to be replaced more frequently. Maximizing longevity of a computer is an important part of it's environmental footprint. Even if your organization replaces a computer before it fails (which of course it typically does) a working computer can be donated or recycled where as a failed computer typically needs to be disposed of.
Then, just think about the paper you will save by putting content into screensavers rather than printing posters, flyers etc...
Screensavers to communicate during an economic downturn
Just a few examples of content:
•Raising awareness of issues
•Putting focus on big picture and future opportunities
•Making the work area more vibrant
•Reducing information overload whilst increasing cut through
More examples can be found here
•Raising awareness of issues
•Putting focus on big picture and future opportunities
•Making the work area more vibrant
•Reducing information overload whilst increasing cut through
More examples can be found here
Screensavers as an Internal Communications Channel
When staff are overloaded with information, communicating with them becomes a challenge, especially if they do not see your messages as urgent or important. Corporate screensavers are a great way to make staff aware of your main messages without intruding, annoying them or adding to the email burden. Think of them as engaging, regularly changing, interactive billboards around your business.
A internal communications tool that has been custom built can be found here.
A internal communications tool that has been custom built can be found here.
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